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Ring Around The Collar.

Sunday, August 28, 20111 comments

Are your shirt collars coming as clean as you would like? Have your customers complained about ring around the collar? If so, you may be in need of a concentrated type of laundry pre-treatment, also known as a collar and cuff spotter.

Ring around the collar may be one the top laundry issues faced by the drycleaner and one of the top concerns of the dry cleaning consumer.  Type ring around the collar into one of the search engines such as Google or Yahoo once and you will be surprised at the number of websites, blogs and other information is available on the web addressing this issue and offering home remedies (direct competition for us dry cleaners), more evidence that as a professional dry cleaner, you have to get this right or the customer may decide to process these garments at home.  

Even with the most sophisticated laundry processes, using proper detergents, water temperatures, water levels and wash times, there are often garments that come into the dry cleaning plant with that stubborn, oily type of dirt that is most often found on the collars and cuffs of laundered shirts, the type that is not effectively removed in the wash.  Now, I am a firm believer in setting up the wash machine and dry cleaning machine to perform as much of the work as possible, but you will always run into those garments that will need some special attention in order to give the garment back to the customer in "like new" condition and unfortunately, collars and cuffs do require some extra attention.

The dry cleaning consumer quite often chooses their dry cleaner based on the quality of their laundered shirts. So returning a nice bright, well pressed shirt, with no ring around the collar is vitally important to the success of the professional dry cleaner.  Laundered shirts are quite often priced to attract customers and this often can lead to very low profit margins for those garments.  When you have to re-process a laundered shirt due to unsatisfactory results from the first cleaning, you are most likely operating at a loss on that particular piece.  Using an effective collar and cuff pre-treatment is important.

My choice for a collar and cuff pre-treatment is made by R.R. Street & Co. Inc. and is called COLLAR POWER
  • COLLAR POWER is very concentrated with up to 3 times the active ingredients of similar products. 
  • COLLAR POWER will do much of the scrubbing for you, especially when you use the unique spray applicator. 
  • COLLAR POWER rinses very easily in hot, warm or cold water.  This makes it very effective for use in dry/pickup/drop stores and for routes. 
  • COLLAR POWER is very versatile and will work on khaki's and golf shirts.  It works well in homestyle washers as well, (my wife uses it as a general laundry spotter in our home).
Here in the south we are still in the midst of a major heat wave. Shirt collars and cuffs are definitely sweaty and grimey. Save yourself some time and labor, use a quality collar and cuff pre-treatment.  Keep your customers happy.  Save yourself some money and prevent those costly reruns.  Try COLLAR POWER in your plant and in your home. COLLAR POWER is available through STREETS authorized distributors.


Anonymous said...

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