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Maintain Your Additive Dispensers

Sunday, January 29, 20120 comments

Dry cleaners should check to ensure they are using the proper amounts of detergent and sizing.
Using the proper mixture of additives such as detergent and sizing is one of the key factors in achieving high quality dry cleaning.  By using detergents properly you can expect to remove water soluble soils, eliminate static, reduce linting and keep insoluble soils in suspension preventing redeposition.  Fabric finish will help to provide the dimensional stability of the garments, make pressing easier and prevent wrinkling during handling of the finished garments.  

Process design parameters should be the deciding factor when choosing the type of detergent that you use, with distillation rates being one of the main concerns.  With less filteration and higher distillation rates you will almost certainly want to be using a load process detergent.  Conversely, with a greater amount of filtration and lower distillation rates, a charge type detergent will offer excellent results and would be my preferred choice.  For proper control of the additives when using a load process detergent, you will really want to automate the introduction of them into the machine at the proper point in the machines programming and in the proper amounts, so an additive dispensing unit is a necessity. By automating this process you can ensure that you will receive a high level of cleaning quality on a consistent basis.
 
While there are a great number of dry cleaning plants that introduce their additives manually, there are an even greater number that use process additive equipment (similar to the picture above) or OEM type dosing units that are available on most machines.  Which brings me to the subject I am posting about.  Do you check the operation of these dispensing units as a part of your regular weekly maintenance?

Quite often I will be at a dry cleaning plant and notice that the additives pumps are not working properly and have to wonder how long has the operator been doing dry cleaning without detergent.  In a recent stop at a dry cleaning plant I got into a conversation about their boiler and type of compound they were using in it.  The plant manager told me what she was using and mentioned that she didn't think it was pumping properly though, as the pail had not gone down any in almost a year. I took a look at it and sure enough the pinch tube on the additives pump had collapsed and boiler compound was not being added.  In 5 minutes I had repaired the pump and hopefully gained a new customer from it. 
 
Dry Cleaned garments require a good fabric finish, such as R.R. Streets Revive.
There is a very simple way to make checking the dispensing unit a part of your weekly maintenance.  It only takes 30 seconds and the only tool you will need is a marking pen.
Simple mark the level of product in the drum and date it.  The next week, do it again and each week from then on.  You will know exactly how much product you are using and whether the pump is indeed working properly. 

If things do not appear to be working as they should, a quick call to your distributor sales rep or your manufacturer's rep should be all that is needed.  Problems that occur with this type of equipment can usually be solved very easily, often with nothing more than a slight adjustment to the pump or change of the pinch tubes. 
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Emergency Dry Cleaning Restoration

Monday, January 23, 20120 comments


Emergency Dry Cleaning Restoration: Larry Alford, CEO of Emergency Dry Cleaning Restoration , is answering the questions for today’s Small Business Snapshot. What is the primary purpose of your business? We provide emergenc...
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New Look

Sunday, January 22, 20120 comments

The Dry Cleaners Blog is under construction.
The Dry Cleaners Blog is in the process of updating its look to a more modern, magazine type template that is sure to make your time spent here more enjoyable.  Please stay tuned.
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My Dry Cleaner Is Texting Me Coupons

Saturday, January 21, 20120 comments

Does your dry cleaner text message you coupons.I received an offer today from the plant that does my dry cleaning, offering me a discount for dry cleaning brought in today. What a great idea!   In the past, he had always sent out text messages or email letting me know when my clothes were available to be picked up, but he had never sent out messages with weekly specials or daily offers.  I find this a great way to market a drycleaning business as I often receive offers from other businesses such as restaurants that I visit, offering specials and I must admit, I have been persuaded by these offers.  So why not the dry cleaners too? 

I am far from being a marketing expert, but when you really think about the impact of text messaging marketing, the returns from your efforts have to be one of the best  in all of marketing for dry cleaners.  In fact, text marketing is becoming more popular than email marketing for many businesses such as dry cleaners, fast oil changes and restaurants just to name a few.

First, the potential database is astounding.  Think about the number of cell phone users in the US, it is huge.  Secondly, almost every text message that is sent out gets read. In fact it has been reported that text message marketing has as much as a 98% read rate with coupon redemption rates reported to be as much as 9%.  How often do you get a text message and delete it without reading it?  Then, take into the consideration the relatively low cost of sending text messages.  You could text offers for a multitude of different scenarios.  Occasions such as a birthday offer or perhaps a discount for those days that you know will be slow or how about a special on comforters, alterations, etc.  The possibilities are endless.  

It seems that many of the Point of Sale software systems that dry cleaners use do offer an email marketing and management plan.  It would also seem that having a texting/SMS marketing plan would be a great feature, however I have not found any of the POS software that have the SMS feature. ( If your software does offer a program such as this, please contact me or feel free to leave a comment).
Email marketing powered by SimplyCast.com

While doing research on the idea, I found Trumpia a company that does offer sms blast marketing, email marketing, instant message marketing and social network marketing.   Trumpia has a list of customers consisting of companies such as McDonalds, Holiday Inn, Gold's Gym, Remax and Jiffy Lube just to name a few.
SimplyCast is another company that has everything to offer including SMS marketing.

So, when you have a chance, take a look at text messaging/SMS marketing.  It may be the competitive advantage you are looking for.



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